All transformation projects have triggers and goals, both of which are rarely communicated in a coherent, understandable manner. Instead, they are overcomplicated by confusing facts to which individual target groups cannot relate. Consequently the need for change is not understood, causing massive, often irreconcilable, resistance amongst employees, ultimately causing projects to fail.

To ensure your project is understood by all stakeholders, M2P develops a change story that provides the relevant facts whilst taking into account the varying emotions of individual target groups. We ensure all critical points, concerns, and achievements are addressed and communicated to make individuals feel a part of the development.

We work in close cooperation with your transformation project team, managers, and selected employees to contemplate the “why”, “where to”, and “how” of change that may be posed by individual target groups. Based on this, we can develop core messages tailored to individual needs to ensure the change is unanimously understood and experienced as both meaningful and necessary.